Category Archives: Uncategorized

Understanding Pay-Per-Click (PPC) Advertising

Learn how PPC advertising can deliver immediate results and measurable ROI with Long Media’s expert management and optimization services.
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The Power of Content Marketing

Discover the benefits of content marketing and how Long Media can help you create valuable, engaging content that drives traffic and conversions.
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Leveraging Social Media Advertising

Learn how social media advertising can boost your brand awareness and drive conversions with Long Media’s expert strategies.
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The Importance of SEO in Digital Marketing

The Importance of SEO in Digital Marketing Search Engine Optimization (SEO) is the backbone of digital marketing. It involves optimizing your website to…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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