Have you heard the statement “content is king”?
This phrase is often attributed to Google. But Bill Gates first coined the statement in a 1996 essay.
“Content is king” captures the heart of what content marketing is all about. The more intriguing your advertising content is, the more likely it is to generate conversions.
Simply implementing content marketing is not enough, however. It’s important to keep up with content marketing trends. Doing so will ensure your content remains both cutting-edge and compelling.
In this post, we’ll discuss the inbound marketing trends you need to pay attention to this year. Read on for insight!
What Is Content Marketing?
Content marketing is an inbound marketing strategy. Inbound marketing refers to advertising practices that draw customers to a company.
(Outbound marketing involves actively reaching out to customers. It is less popular than inbound marketing these days.)
Inbound marketing is essential in a digital age. Practices like content marketing, social media campaigns, and Search Engine Optimization (SEO) can help you take advantage of your internet audience.
They can also boost your brand visibility and eliminate the “sales-y” type of advertising many customers shy away from.
Content marketing involves producing content likely to resonate with your ideal customers. In essence, a content marketing strategy means that your content alone is generating a conversion.
Content marketing takes all forms and shapes. In general, however, it may involve blogging, social media campaigns, web copy development, or white paper generation.
It is also often referred to as “real people marketing.” This is because content marketing strives to reach humans on a human level.
Content Marketing Trends
Some marketers choose to tackle their content marketing themselves. Others turn to professionals to handle it.
Either way, it’s important to brush up on the current content marketing trends to ensure your campaign is a success. Here are the ones to look out for.
1. Strategy Is Everything
In the past, it may have been enough to post authoritative blogs at random, send out newsletters, and generate a cool video every now and then. Now, however, successful content marketing absolutely depends on a solid strategy.
This is because content marketing is taking over advertising itself in many ways. Rather than a small tool in your toolkit, content marketing is quickly becoming the toolkit itself.
Make sure that you are identifying your primary goal as a company. Then develop your content marketing strategy with that goal in mind.
Remember that lead generation, SEO, and blogging are all just pieces of a larger puzzle. That puzzle has everything to do with where you want your company to be from a sales perspective.
2. Keep Pace with Video
Video content has been trending for a while. The good news is that it still is trending, and its allure won’t subside any time soon.
The good news is that video content is accessible for most any company. You don’t even need a professional camera crew to develop intriguing mobile content. Even a recent model of an iPhone can do in a pinch.
More and more platforms are making video a part of their general operation. Facebook advertising, for example, makes it easy to promote multimedia ad content.
Instagram stories enable business owners to share live video content whenever they wish.
But video isn’t just viable through social media. You can use video in your web copy itself. You may even want to turn those blog posts into video posts.
Knit video into your content as much as possible. Make sure your video is high-quality, too, delivering the message and the information your customers are most likely to want to hear.
3. Content Marketing Still Involves SEO
Search Engine Optimization (SEO) means optimizing your online content for Google search results. In the past, this meant inserting a few trending keywords into blog posts.
Now, however, it’s a lot more complicated. Google’s algorithms mean that you have to meet a lot of standards when it comes to successful SEO.
But that shouldn’t dissuade you. After all, SEO is still the name of the game when it comes to competitive content marketing.
This is because Google processes over 40,000 search queries every second!
Take advantage of this prime real estate by ensuring your web copy is optimized for long tail and short tail keywords. Step up your keyword game to ensure you are incorporating the phrases most likely to earn clicks.
Thorough keyword research is also a must when it comes to crafting the right blog post.
Learn more about how to keep your SEO on point by reaching out to us at Long Media Digital Marketing.
4. Create Personalized Content
The more real you can get with your content, the better. Enter personalized content marketing.
Personalized content enables customers to feel less like customers and more like the real people they are.
This may mean simple name recognition. Think about your Netflix account, for example. Every time you log in, Netflix has a greeting that says, “Hello, Samantha” or “Greetings, Darrell.”
It may also mean starting targeted emails with the client’s name itself. Emails that don’t feel as if they come straight from a template will earn a higher click rate.
Some sites even display different content for different users. Modified displays can enable visitors to have a more personalized experience.
Chatbots can also personalize site visits by meeting clients’ needs immediately.
Final Thoughts: Content Marketing Trends
Content marketing should be the heart of every entrepreneur’s advertising strategy. This is because content really is valuable in every respect, earning you brand visibility, reputation, and response.
Even if you are new to content marketing, it’s important to be aware of current content marketing trends. This can help you shape a more effective marketing strategy.
For one thing, it’s important to note that strategy is essential for content marketers. The more long-term and intensive your content marketing strategy is, the more likely it is to deliver.
Don’t neglect video content or SEO as you go about crafting content for your clients. Doing so can ensure that your content stays personalized.
At Long Media Digital Marketing, we believe in the power of content marketing. We can help you create the content you need for the conversions you crave. Reach out to us now to learn more!