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Understanding Pay-Per-Click (PPC) Advertising

Learn how PPC advertising can deliver immediate results and measurable ROI with Long Media’s expert management…

The Power of Content Marketing

Discover the benefits of content marketing and how Long Media can help you create valuable, engaging…

Leveraging Social Media Advertising

Learn how social media advertising can boost your brand awareness and drive conversions with Long Media’s…

The Importance of SEO in Digital Marketing

The Importance of SEO in Digital Marketing Search Engine Optimization (SEO) is the backbone of digital…

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is…

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most…

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual…

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for…

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge…

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into…