How important is SEO for your website?

If you value optimization to drive traffic to your site, you shouldn’t forget about the mobile crowd. There are over 2.53 billion smartphone users worldwide. In a few years, more people will surf the Internet using a phone than a desktop computer.

If your website doesn’t adapt to strategies like making your website mobile friendly, you will get left behind by your competitors.

There’s a difference between mobile friendly and mobile responsive websites. But whatever these are, remember that both are important factors that shape your website. Here are some things you need to consider:

Mobile Friendly Websites

When it comes to search engines, Google takes up a vast majority of the market at 90% on a global scale. Its algorithm puts an emphasis on mobile-friendly websites and rewards them when they adhere to it. While this is great enough for the algorithm, it might not always jive with your website visitors.

In summary, most experts see that mobile friendliness is the barest minimum strategy you can use. It’s a mobile design strategy that can at least make your website decent to mobile visitors. Often, these websites are slimmer versions of their desktop websites.

At its core, a mobile-friendly website will remain functional among mobile device users. However, its main drawback is the fact that it’s still designed for desktop users. Mobile friendly websites might have the features that provide decent experience but it isn’t enough to cater specifically for mobile devices.

That’s where mobile responsive websites surpass them.

Mobile Responsive Websites

All mobile responsive websites are mobile friendly but not all mobile-friendly websites are responsive. A responsive website changes based on the users’ needs, depending on the type of mobile device they’re using to view it on. In here, the text and other content can change from its usual three-column layout to a single column.

Mobile responsive websites hide unneeded images to prevent interference. This allows people to glean more information uncontested no matter the size of their device screens. What this means for your visitors is that they get more flexibility and functionality no matter what device they’ll use to look into your website.

If you want to know whether the website is friendly or responsive, use a desktop computer and a browser. Go to the website in question and reduce the window screen from its full size down to a much smaller area. The website is responsive if the appearance of the various website elements like the text, images, and menu change in response to the screen area adjustments.

What is the Better Choice?

The obvious choice is to make your website mobile-responsive. After all, its mobile-friendly counterparts are not as popular as it was before. Remember, it’s the barest minimum you can do to ensure that you stay relevant in the eyes of all search engines.

But why do that when mobile responsive websites are now the standard? It’s the most cost-effective means of tapping into the ever-growing mobile market. Here are some other benefits you can have with a mobile-responsive website:

1. Speed

With Google’s algorithm now taking the speed of your website into consideration, you need to reduce your loading time as much as you can. Your page response speed in most mobile browsers depends on how fast your website coding is on your web server. If your webpage isn’t responsive it takes more time for your server to respond from a browser request.

That kills your page’s loading time and makes you rank lower in the search engine results page. It increases your bounce rates due to the fact that mobile users have short spans of attention. The golden standard is a mobile website that loads within three seconds–otherwise, visitors will tap away.

2. SEO-Friendly

A responsive design is rising in importance to search engine optimization when determining if your website has quality content. You might have a strong backlink profile and good bounce rates on your desktop website, but search engines favor you more if your website is responsive to all mobile devices.

Use one responsive website instead of having a separate version for your desktop and mobile versions. Otherwise, you run the risk of search engines flagging your content as duplicates of each other. That carries a big negative impact on your search ranking.

3. Ease of Analytics Reporting

Having the knowledge of where your website traffic originates as well as the way your users interact with your website is important. It allows you to make a more informed decision when it comes to improvements. If you have multiple versions of your website, your analytics team will have a harder time tracking the multiple conversion paths, funnels, and redirects experienced by the users as they traverse your website.

Having one responsive website does great things in simplifying the overall process. Analytics tools like Google Analytics cater to responsive websites more. They integrate tracking and analytics into one report, enabling you to see your content’s performance across various devices.

4. Improved Online Experience

If you want more customers, your website needs to make a strong first impression. Doing this requires you to give a consistent user experience no matter what device they use to view your website. Make sure that this consistency is positive for visitors to continue coming back for more.

Remember, if users do lots of zooming or pinching on their screens the first time they visit your website, they will most likely give up. They always have other, better options out there. So they will go to your competitors and choose them instead.

Make Your Website Mobile Friendly Today!

The variety of mobile devices in the market continues to grow at an exponential rate as time goes by. With this, you need to make your website mobile friendly at the very least. But if you want to give the best user experience for your visitors, choose responsiveness above all.

Don’t settle for the mediocre. Go for the extra mile and let your users feel they’re wanted.

Do you need help with SEO and web development? Contact us today and we’ll help you get started.

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