If you are a small business owner, you probably know about the importance of SEO. But if you are struggling to get more web or foot traffic for your business, you may need to focus on local SEO.
This strategy is a necessity if your business has a physical location. When someone is searching online for what your business has to offer, you want to be at the top of the listings.
You want to dominate those local results. Here’s why you need local SEO for small business growth.
What Is Local SEO
Local SEO is all about getting your website at the top of search engine results in your local city or state. People look for everything online, and they want results fast.
If your website isn’t near the top of the listings, you could miss potential clients or customers and send them straight to your competitors. A good SEO strategy can make all the difference for your small business.
Your Keywords Matter
If you want to dominate local search results, your keywords must be strategic. They should be specific and relevant.
Your keywords should be focused on how people will search for your product or website. You want to include your keywords in a natural way and include your city’s name.
Think of what someone would type in to search for what your business offers. The more specific you focus your keywords, the more likely you are to reach the right audience.
Don’t go overboard with keywords though. Stuffing keywords will not improve your website’s ranking.
Optimize for Google Lens
Visual search is the way of the future. Many people would rather search with images.
New visual search engines will allow people to find what they are looking for by searching through images rather than text. Google Lens has vision technology that understands what you are viewing and helps you take action.
Think of potential customers looking at your business and Google Lens providing information about your business and what you have to offer. That helps users take action and could lead to increased conversions.
Voice Search Queries
Twenty percent of people do their online queries using voice search. This is only expected to increase in the future.
These types of queries are normally longer than text queries and mimic natural speech. Voice search queries begin with words such as “where”, “who”, “how”, “what”, etc.
Customer Reviews Influence Others
It is important to have a brand that people trust. Lots of positive reviews of your business will help establish trust.
Positive reviews will attract locals to your business. This is especially true when they read reviews from people in their community.
Encourage your customers or clients to leave a review on your website. You can ask them in person or send an email or message.
Make it easy for them to leave a review on your website. You can even offer an incentive for them to do so.
Happy customers are usually willing to leave a favorable review. Make sure customers have the opportunity to leave reviews on Facebook or other sites like Yelp, Angie’s List, City Search, etc.
Make sure your website is mobile friendly as this is how most people will find you and leave reviews.
Utilize Local Influencers
You may think influencer marketing is only for big business, but it can benefit your small business too. Other businesses, bloggers, and reviewers can be local influencers.
Don’t underestimate the power of local influencers. Having these influencers endorsing or talking about your brand can encourage others in the area to give your business a try.
Create a Blog
If you have put off creating a blog, you may want to revisit the idea. An active blog could help you rank higher in search engines.
Using specific keywords and having relevant, helpful content on your blog can attract visitors to your site. Your content should center around topics your customers would search for.
If you have a blog but haven’t updated it in a while, you can revise your existing content. SEO takes time, so those old blog posts are valuable.
Using specific keywords and including your city’s name within your content can improve your local search results. Be sure to include your keywords in your blog post titles, meta descriptions, and image alt tags.
Consider the User
You should consider the user’s experience on your website. Your site should be mobile friendly and fast.
A slow load page will drive visitors away and lead them to a competitor. It’s a good idea to take a good look at your competitors’ websites.
Consider how enjoyable the experience is on your competitors’ sites compared to yours. Consider asking visitors about their experience on your website.
Their suggestions could be helpful. A slow website or one that isn’t optimized for all devices could lower your search rankings.
Increase Credibility Through Social Media
While you are working to improve your local SEO, don’t forget to build your social media presence. The more people see and share your content on social media, the better for your business.
As your social media visibility increases, you build brand credibility. Using local social media channels is a great way to get people in the community chatting about your brand.
Ask the SEO Experts
Local marketing is on the rise. It allows you to target your audience in a more efficient way.
This type of marketing brings customers to your website who are looking for what you have to offer. You can make that happen with a focus on your keywords, content, and a great user experience.
Remember to consider the user and your local audience.
Local SEO may seem a little overwhelming if you are new to the idea. No worries.
We are SEO experts and are ready to help and answer any questions you may have. Contact us today.