The average person spends 5 hours of a day on social media!
Social media marketing is one of the most effective ways to reach your audience. Almost 20 million dollars are spent every year on this type of advertising.
Online marketing through social sites helps customize the shopping experience. Companies who communicate with customers via social media instantly increase their brand awareness and loyalty.
Before you can start reaching your customers, you’ll need a strong team of experts. Finding the right company to launch your social media campaigns can seem like a daunting task.
Social media marketing companies will offer different services at varying rates. It’s important to choose a firm that will support your companies goals. Read this guide to help you on your hunt to hire the perfect social-media marketing team.
Unique Social Media Marketing Companies
The first thing you’ll want to look for is unique techniques. You have millions of different companies to choose from. You’ll quickly find out many companies offer the same exact services with the same promise for great success.
When you find a company you’re interested in finding out what makes them different. Find out what sets them apart from their competition. Your company is unique and the marketing strategy will need to be as well.
Watch out for Imposters
Next, you have to have a way to verify a company is telling the truth.
Not everyone who claims to be a social media expert is. Just because a company is an expert, doesn’t immediately qualify them as a good choice for you. Ask your potential company about their track record.
It’s important you take the time to research the information they provide. Find out who they helped, how they helped them and how long it took. Seeing who they’ve helped in the past will be a solid indicator of the present.
Be cautious of a company who hesitates to provide you with answers to these questions. An honest agency will be happy to provide you with a portfolio of their work.
In addition, they should always be able to provide you with a clear plan for marketing your brand.
What Framework Do They Use?
Next, find out what strategies are being used to help their clients succeed. They should have a proven framework they refer to on a regular basis. A strong agency will offer regular strategies combined with a few specialized ideas just for you.
Some of the most common frameworks used include:
- Growth Matrix
These basic frameworks prove to be effective for businesses. It’s okay if these terms are completely foreign to you. Remember, the agency you’re considering hiring is responsible for speaking the technical jargon, not you.
Choosing a Social Media Site
By 2019 there’s expected to be over 2.5 billion social media users. Every day billions of people are engaging each other through hundreds of different social media websites.
Marketers face the challenging task of selecting the right social site to reach their audience. Do you know who your target audience is? It’s important to have a clear understanding of who you want to reach.
You should be able to clearly define your desired demographic before you seek out a marketing company. With your target audience in mind, you can quiz the potential agency on their strategies.
Ask the company you’re considering if you need to be on every site. This is a test question to find out more about the agency in question. Their answer will help you assess how honest and experienced they are.
Stay away from social media marketing companies who say you need to be on every platform, they couldn’t be more wrong. Every business presents a need for a unique marketing plan.
Social networks have specific types of users. A marketing agency should select social networks that align with your target audience.
A creative campaign grabs the interest of your potential customers. Ask the agency what creative capabilities they have. Find out if they use any type of contractors or subcontractors for creative work.
Creative talents you can look for include:
- Writing content
- Development of a mobile app
If they don’t have the creative talent you need to know who they’ll outsource the work to. Inquire about their contractors and subcontractors. You can even ask for a complete list of names.
Don’t be afraid to ask an agency in-depth questions. This is the only way for you to make sure they can get the job done right.
Content Development Procedures
You need quality content for any social media strategy. Also, keep in mind that the content is only effective if you consistently post on a daily basis. Ask the agency in question how they handle research and content creation.
Quality content comes from relevant material and quality pictures/videos. 44% of Facebook users claim to enjoy interacting with brand posts that use images.
This makes sense as trends show social networks are moving toward more visual features. Your customers are already used to seeing a lot of visual content online.
Instagram, Facebook, Twitter, Vine, SnapChat and more all focus on using images or videos. Your campaign strategy can take advantage of the increased popularity of photos by including them in marketing posts.
Immediately raise a red flag if a company hesitates to answer your questions about quality content. These type of questions are common and should be met with a concise reply.
A strong agency will have a plan in place for finding out what type of content your target audience enjoys. First, the agency will test out quality content to see how consumers react.
Once they’ve found the best type of material they can begin consistent distribution. The quality content will be spread naturally by users or through a paid platform.
Shy away from companies who claim humor is the best approach. While humor is a very effective approach it isn’t always appropriate. Usually, these types of companies will also claim to be able to generate buzz through a viral video.
In most cases, humor and viral sensations aren’t what your company actually needs. Instead, you need a customized plan specifically designed around your customers.
Activating Your Content
Quality content is pointless without activation. The activation sparks a fire and generates a buzz about your product or service. Ask the agency you’re interested in how they will execute your content’s activation.
Three of the most popular ways to activate content include:
- Paid platforms
- Engaging influencers
- Employee advocacy initiatives
First, let’s look at the paid platform option. Social media marketing companies should be comfortable implementing a paid advertisement. This type of activation is great for increasing awareness of your product or service.
Next, let’s explore how engaging influencers can help. Influencers are individuals on the internet who have a high number of followers or friends. The agency you choose should have a strong influencer management plan.
A good company can find, create and train influencers to promote your products. Finally, you can ask them about employee advocacy.
This activation strategy works great for large companies. This method can help increase your social media marketing while also promoting employee engagement.
Measuring the Outcome
How do you measure success? The answer varies greatly from person to person and company to company. Measurement is one of the biggest obstacles a social marketing agency faces.
For this reason, measurement is the #1 weakness in online marketing agencies. Ask your agency how they measure success. A good company will answer your question with a question. Instead of jumping in with a pre-filled answer, they should get more information from you.
A smart agency will reply to your inquiry by asking, “What are your goals as a company?”. Different goals your company might have included:
- Leveraging purchase intent
- Increasing brand awareness
- Promoting brand loyalty
- Increase Ecommerce sales
- Lead generation
Once a marketing agency knows your goal they can answer the success question. They should be using different tools to measure the specific goal you have. The technology used to measure success includes:
- Social media analytics
- Web analytics
- Sales CRM
- Marketing automation software
Stay away from companies who don’t use any type of technology to measure success. Incompetent agencies will claim they measure success through likes or followers. Those metrics will not be effective in reaching your business goals.
Choosing the Right Company
Asking questions will help you filter through the different social media marketing companies. Never be afraid to ask an agency questions about their methods. It’s the only way you’ll be able to find the right fit for your business goals.
Long Media Digital Marketing is happy to answer any and all of your questions. Contact us today and a team member will be happy to reply to your inquiry.
We are a digital marketing firm dedicated to helping small to medium businesses. Our goal is to enhance your online presence with the help of digital marketing services. Please visit our blog for more insightful articles about digital marketing.