409 million people read 23.7 billion web pages every month. That’s over 280 billion pages every year!
After all, many of today’s consumers consider blogs as a credible source of info. They put so much trust in these posts that over 60% of them purchased a product after reading a blog.
All this show the marketing power that blogging holds. There’s no doubt that it can serve as one of your most powerful branding tools.
There’s more to blogging than writing and posting content on your blog page though. You need to know how to get your blog noticed, especially since 36% of Fortune 500 companies also have a public blog.
Don’t worry. Today, we’ll show you how to work search engine optimization (SEO) into your blog posts, which can increase your odds of better ranking and exposure. So, read on to learn more!
How to Get Your Blog Noticed by the Right Crowd
As an owner of a small business or an e-commerce site, the first thing you want your blog to do is to draw in the right people. You have to differentiate your brand from the rest of the 30.2 billion small businesses in the U.S., after all!
That’s why your blog posts should revolve around your niche. The specific sector your products or services belong in.
Say, for instance, your business is all about developing or selling video games. Then you should talk about them in your posts! With 65% of American households having a videogamer, you already have millions of potential readers.
You can talk about the latest game releases or even make your own game reviews. You should also offer tips on how you brought those bosses down in games you played. Another good idea is to write about future releases, and even insert a comment or two about your own theories on these games.
It all boils down to ensuring your posts offer something useful, interesting, and new to your readers. Talking about what you think they like talking about keeps them engaged. Plus, getting your posts to display your expertise increases the likelihood of readers sharing them too.
Where SEO Comes into Play
Now that you have some idea on what to write about, next is to incorporate SEO optimization techniques to your posts. Optimizing your posts and other web pages boosts your chances of showing up more on search engines.
Your goal isn’t only to appear on search engine results pages (SERPs) though. You want your web pages to appear as high up the results pages as possible. Why?
For starters, because 75% of searchers never go past the first results page. There’s also the fact that 91.5% of traffic goes towards sites appearing on Google’s first search results page. A third of this traffic goes towards (yep, you guessed right) the first organic search result listed.
This should already tell you that you need SEO to make your blogs more visible. No matter how interesting, funny, or useful your posts are, there’s no point to them if people can’t see them.
This then brings us to where you should start when it comes to SEO for blogs: Your keywords!
Using the Right Keywords to Make Your Posts Easier to See
The simplest explanation is to use keywords that readers are more likely to use when conducting web searches. Spread these keywords throughout your web pages (including your blog pages) so that search engines will find them easier. The more relevant your keywords are to those used by searchers, the better chances your pages have of appearing in SERPs.
That doesn’t mean you should put as many of them in your posts. Keyword stuffing will only incur the wrath of search engines, especially Google.
Here are a few search engine optimization tips to make the most out of your keywords:
One or Two Keywords Tops
For every piece you write, focus on only one or two keywords. For instance, if you’ll talk about new video games, then keep your content’s focus on “new video games”. You can also use “latest video games” for variation.
Doing so will make keyword positioning seamless and easier. It’ll also help you avoid penalties for overstuffing keywords.
Place Keywords in Strategic Locations
A great place to incorporate your keywords is the headline. To be more precise, within its first 60 characters. According to Moz, that’s the length of search result titles Google displays.
Pro Tip: Deliver a Tyson-like hook when creating a title, such as one that’ll induce surprise or even shock. A title bearing a statistic also boosts a post’s “clickability.” Remember: Only two out of 10 people read an entire copy, starting with the headline.
The URL of a webpage (including that of a blog post) is also a good place to insert a keyword. Transforming those random characters into actual words makes it easier for search engines to figure out what it’s all about. This then boosts the likelihood of the page getting better traction on the SERPs.
Make Your Posts More Credible with Links
What’s the similarity between news platforms, educational institutions, research publications, and government sites?
Most of them have high credibility. Internet users value credibility, which is why most of them prefer blog posts featuring links to these websites. It’s also a primary reason search engines value websites with external links more than those without.
The bottom line is, without links, you can’t expect to rank well in search engines. You may not even rank at all! So, even if you’ve made a masterpiece of a blog post, it won’t do you any good because people won’t see it.
Making the Technical Side of Blogging Less Technical
There are more strategies on how to get your blog noticed through SEO, but the ones we discussed are the best places for you to start.
But if you still have a hard time curating powerful content that drives traffic to your website, consider teaming up with us. We can help jumpstart your blog and even pave the way for you to win at SEO.
Feel free to visit our blog site too, where you’ll find even more useful tips to conquer SEO!