Be the Next Local It Brand with Local Search Engine Optimization
With most smartphone users looking for local information, it’s important to make your name known in your locality.
Be the Next Local It Brand with Local Search Engine Optimization
With most smartphone users looking for local information, it’s important to make your name known in your locality. As a small business, you have to help potential customers discover your business and lead them to your doorstep.
Local Search Engine Optimization (SEO) is the key to capturing this audience. It works a lot like regular SEO, except it’s focused on location-based searches or those that include cities, states, and the phrase “near me.” When you run a local SEO campaign successfully, you’ll appear in the top choices of people ready to do business in the area.
The “Near Me” Mindset
Buyers put a premium on convenience, which is why they search for businesses “near them.” They have a strong commercial intent; they have a need that they have to address immediately.
This is your ideal market. And so you have to be found online when these people nearby look for your products and services. This way, you secure customers and encourage them to call you or visit your brick-and-mortar store. When you continually generate these leads, you can expect increased conversions and more profits.
Gunning for the Local 3-Pack
A local SEO campaign doesn’t just put you on top; it also set its sights on Google’s local 3-Pack, one of the most desired spots on the SERP. It’s a section that features the top three results for a query. It details the businesses’ ratings, descriptions, locations, opening and closing hours, and websites. And when Google itself features you, customers are more likely to choose your brand.
Partner with Long Media
As an agency dedicated to helping small businesses flourish, we understand the value of local SEO to your growth. That’s why we employ well-thought-out strategies in our campaigns. We conduct keyword research and incorporate the relevant phrases strategically into the content. Our team also manages your Google My Business pages and sees to it that your listings are consistent across various directories, driving you to the top of the results page.