You’ve probably heard that a well-designed website is essential for businesses that want to succeed online. But, do you know why that is?
You might be surprised to find out that the benefits of a well-designed website go beyond just aesthetics.
Website design can also benefit your business from an SEO standpoint. If you want people to be able to find your website organically, you need to make sure the design is on point. It can’t just be pretty; it needs to be functional.
Listed below are six of the most important links between website design and SEO.
1. Clear Text Makes Your Content Easy to Read
There are a few characteristics that define good web design. One of those is the font, text color, and text size you use when writing your content.
Content readability improves user behavior.
Essentially, if people can easily read what you’ve written on your website, they’re more likely to spend more time on your website. And, the more time they spend on your website, the more likely they are to share your content on their social media channels.
Both of these behaviors improve your website’s search engine rankings.
2. Fewer Pop-ups Make Your Site More Inviting
Nobody wants to spend a lot of time on a website that has a bunch of pop-ups all over the place.
It’s nice to have a noticeable call-to-action inviting people to sign up for your email newsletter, but it’s important to give people a second to take in your website before you bombard them with pop-ups.
When people aren’t pummeled with pop-ups, they’re more likely to spend time on your site.
This decreases your site’s bounce rate (the percentage of people who navigate away after only viewing one page), which is great for your search engine rankings.
3. Mobile Responsiveness Increases Engagement
Nearly one-third of all mobile phone users (61.2 percent) use their mobile devices to access the internet. This means that, if your website’s mobile responsiveness isn’t up to par, people are going to look elsewhere for information, products, or services like yours.
Mobile responsiveness increases website engagement. The more people use your website, the more you’ll see organic growth and improved SEO.
4. Faster Loading Speed Leads to More Conversions
Have you ever gotten so frustrated with a slow-loading web page that you clicked out of it altogether? This happens a lot. In fact, most people will leave a mobile page if it takes longer than three seconds to load.
Nobody wants to watch a spinning pinwheel or snail-like loading bar. They want information and they want it now.
If you can provide them with the fast-loading mobile site they’re looking for, your site will quickly soar to the top of the charts.
5. Images with Alt-Text Boost Rankings
They say a picture is worth a thousand words. While clear, attractive images are great for making your website appealing to visitors, they’re not inherently great for your search engine rankings.
Luckily, there’s an easy step you can take to make them more SEO-friendly. By adding alt-text to your images, bots that scan your website for keywords can “read” the images and adjust your rankings accordingly.
6. Navigability Decreases Bounce Rate
If you want to lower your bounce rate and ensure people are spending more time on your website, they need to be able to navigate your site easily.
If people can’t find anything, they’re likely to get frustrated and look elsewhere for the same information, services, or products you provide.
Simple Ways to Enhance Website Design and SEO
There are lots of connections between website design and SEO. But, how do you start improving your design and giving your SEO the boost it needs? These simple changes will go a long way when it comes to enhancing your website design:
Adjust Your Text
One of the most important first steps you can take when enhancing your web design is to make some changes to your text so that it’s easier to read.
The principle of contrast works wonders for improving content readability. Place dark lettering on a light background and light lettering on a dark background.
Make sure your text is also large enough for people to easily read. You’ll want to make sure the font is simple, clear, and readable, too.
Change Up the Colors
Color can have a big impact on the way people receive your website. Choose an inviting color scheme that elicits the kind of emotional response you’re hoping to get from your visitors.
For example, if you want visitors to experience feelings of trust and security, blue is a great color. If you want them to feel as though your product will help them gain wealth, green is a good option.
Choosing the right colors will increase a visitor’s likelihood of staying on your site longer.
Clear Out the Clutter
A busy, cluttered website isn’t inviting to the average visitor. If you want people to spend time on your website, make decluttering a regular occurrence.
Plenty of whitespace helps to highlight the most important parts of your website so that people know where to click and find what they’re looking for.
Add Heading Tags
Finally, be sure to add heading tags throughout your site.
This helps to add structure to your website. It also makes your website more visually appealing and makes it easier for people to read your content and find what they need, all of which are great for increasing your bounce rate.
Creating a hierarchy with heading tags is also great for search engines’ SEO bots — remember, they love order and clear organization.
Do You Need Help Upgrading Your Website?
As you can see, if you want your business to be successful, it’s essential that you prioritize both website design and SEO.
Not sure how to start improving these aspects of your website? We can help at Long Media. We’re a full-service digital marketing agency dedicated to helping small businesses grow and thrive.
Contact us today to set up a consultation and find out how we can help you.