Did you know there are almost 200 million active websites on the internet? So if you’re a business owner, you’re facing a ton of competition.

But if your website is well designed, it will stand out from the crowd and perform a lot better, which will improve your business’ bottom line.

However, this is a lot easier said than done because effective website design often requires lots of strategy, skill, and hard work. But it’s totally worth it!

We’ve put this blog post together to help answer the question, “What is web design and why is it important?” Check out our answers below.

What is Web Design?

Let’s start at the beginning: what does web design actually mean? It’s pretty simple.

Web design is the process of creating a website. It covers a wide range of topics and includes several different aspects. This includes webpage layout, content creation, and graphic design.

Web design falls under the umbrella of web development, which involves the actual building of the website through code.

In other words, web design is the entire process, start to finish, of coming up with a website’s concept, design, content, and implementation.

Why Is Web Design Important?

The average human attention span is now 8 seconds. This is shorter than that of a goldfish. So when it comes to websites, you only have a few seconds to make a first impression.

This is why web design is incredibly important. Within a matter of seconds, it’s your job to create a great first impression with an engaging and exciting design.

A website also needs to function well and portray the right message. When this happens, your site will perform better, resulting in increased leads and sales.

Here are some other ways that great web design can impact your business.

Provides Convenience

We live in a day and age where information is at our fingertips. With a simple click of a button, we can search for anything and find answers in seconds.

Because people are used to this level of convenience, your website needs to provide this same experience. If it doesn’t, people will leave and go to one of your competitors. It’s that simple!

So make sure your site loads quickly. If you sell physical products, include detailed information about them as well as multiple pictures.

Make sure your navigation is clear and easy to use. That way, people will know how to get around your site and ultimately make a purchase or fill out a form.

A Credible Source

People are looking for information about your company online. And if you don’t have a well-designed website, you’re losing out on the chance to be a credible source.

Web users are used to websites that work well and are visually pleasing. So if yours isn’t this way, you’ll lose out on potential business.

Your website should be a trustworthy source of information about your business. If you do business solely online, your website is like your office. It’s where people can get legitimate, trustworthy information about your company.

So do everything in your power to provide clear information that’s easy to understand. Tell your company’s story and share testimonials from happy customers.

This is your chance to prove that you’re reliable and worth people’s time and money.

Engage Visitors

When you visit a site and it looks like it hasn’t been updated since 1995, what do you think about the business? Your image will be damaged in the eyes of most people and they’ll usually leave as quickly as they arrived.

On the other hand, when your site is well-designed and easy to use, people want to engage with your site. They’ll be interested in reading your content and want to learn more about your products and services.

This will lead to them continuing to interact with your company and eventually becoming a customer, which is your ultimate goal after all! So keep in mind that it all starts with a visually pleasing, easy to use website.

Perform Better on Search Engines

Search engine optimization (SEO) is the process of getting your web pages to rank higher on Google. This is important because as your pages rank higher, you’ll get more traffic, which will result in more conversions, improving your business’ bottom line.

Well, a well-designed website can help you rank better! So make sure you include the keywords you want to rank for in your headers, page titles, and body text.

If you’re a local business, be sure to use your city and state multiple times on each page.

Also make your content easy to read by keeping paragraphs to two or three sentences maximum. Include videos and images, as these will keep people engaged longer on your site. And when Google sees that people are on your site for a long period of time, this will improve your search rankings.

Keep Things Consistent

Your website is a great place to maintain and improve your brand image. When people get your site, make sure that the branding matches the rest of your branding.

Whether someone has seen your company at a trade show, on social media, on TV, or via a printed flyer, your website should match all of these mediums. Use the same colors, fonts, and logos throughout.

When your website matches everything else, this lets people know that they’re in the right place and that your company is consistent and reliable.

Closing Thoughts

There you go! We hope this helps answer the question, “What is web design and why is it important?”

Now that you’ve read through these answers, think about your company’s website. Could it use a refresh?

If so, contact our team today. We have years of experience optimizing websites for hundreds of businesses.

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